Can we go back to nature?

"Hillary Smith gave back her life as an investment banker last month to save turtles [in Costa Rica]" says an article in today's London Paper. It seems that a new breed of "career-gappers" is emerging: bankers giving up banking to save the whales, rain forests and polar bears. And why would that surprise anyone. To be an investment banker nowadays is so far away from the glamour it used to project just a few months back. To be an investemnt banker nowadays means working until ridiculos hours and fearing that you might be the next one to clear the desk. So why the hell not go to Costa Rica and save the turtles?
But what makes me show a sour smile is this: why do we need a serious kick in the arse/bank account to realize that there's life outside concrete and steel, night clubs and black cabs? That we can actually go back to nature, enjoy it and do something good for somethinn/someone other than ourselves for a change...
To do a good deed... is a marketing strategy nowadays. So if you're not a retired investment banker saving turtles somewhere in a tropical paradise, Absolut Vodka brand is encouraging you to cheat the credit crunch by performing a good deed and receiving a bag of groceries at Berwick St. market tomorrow. As much as this promotes kindness and helps building a strong reputation for it (let's face it, when was the last time we saw an advertising campaign on pure kindness, not the charity related type?), I cannot help but grinning again: even kindness pays these days. Suppose I want to be associated with kindness, what should I do? I know: drink Absolut Vodka!!!
And in case you're wondering what's my point, I ask again: can we go back to nature then? Can we go back to saving the turtles from extinction and can we go back to simply being kind?... Or do we need an incentive?...